The dashboard provides an overview of the number of “visitors” who have clicked through to BBTmedia.com using your special link. If a visitor, or “referral," clicks away without purchasing an ebook or audiobook using your special link but returns to BBTmedia.com within 59 days and makes a purchase, that sale will still be attributed to you. After 59 days, the visitor would need to follow a special link again, just like a first-time visitor.

The dashboard also shows you how many of your referred visitors bought the product connected to the special link, which is referred to as “conversions” on the dashboard. You'll see the terms “leads,” “conversions,” and “sales” on the dashboard. These numbers will be the same; the differences between them are related to how the software processes them.